The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers.
Our goal is simple…

In our weekly podcast and with our global conferences, we inform our members and friends about advancing research, education, and collaborative innovation at the intersection of people, places, and media. Our goal is to educate, share best practices, set guidelines for growth, and promote member services to brands and other content providers.

The Best Retail Cases platform, an LBMA initiative, takes you to the most interesting and valuable installations and solutions in various cities and online marketplaces around the globe. Learn how successful brands are redefining the shopping experience and how trends will change the point of sale in the future.